Case Study

Meridian: From $2M to $8M ARR in 18 months.

Industry
SaaS / B2B Tech
Services
Inbound Strategy, HubSpot, Content
Timeline
18 months
Meridian
4×
ARR growth in 18 months
+280%
MQL volume increase
41%
Close rate improvement
$8M
ARR achieved
The Challenge

A strong product with no inbound engine.

Meridian had a genuinely differentiated SaaS product but was entirely dependent on outbound sales and referrals. Marketing and sales operated in silos with no shared definition of a qualified lead, no content strategy, and a HubSpot instance that had never been properly configured.

The Approach

Strategy first, then execution.

We started with a 6-week strategy sprint: buyer research, ICP definition, competitive positioning, and HubSpot audit. From there, we rebuilt their entire HubSpot instance, launched a pillar content program, and aligned sales and marketing around a shared revenue model.

InboundPro didn't just generate leads — they built a system that our sales team actually loves using. Pipeline is up 3.8× in 14 months.

Marcus Webb
Marcus Webb
VP of Marketing, Nordspark Technologies

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